For the People.

Royal Mail. A heritage brand. A household name. A national treasure. But they had a problem.

With so many posties aged 50-60, a mass retirement was on its way which would leave a considerable postie-shaped hole in the Royal Mail pipeline. Royal Mail wanted to launch a campaign for generational change. To speak to 18–24-year-olds from working class backgrounds and generate a steady pipeline of younger talent into the business.

This campaign is all about the connection between posties and people. The difference made to everyday people in everyday life. Whether it’s building relationships, shaping the community or simply making someone’s day that little bit better – posties are proud to deliver. And with Royal Mail, you can make a difference to the place you call home.