No More.
South Yorkshire Police
Every night, thousands of women and girls across the UK are sexually harassed. But the onus is always on them; to cover up, to watch their back, to never walk alone. South Yorkshire Police wanted to start a cultural wave against sexual harassment and reject the normalized behaviours women are subjected to every day, every night, everywhere.
We wanted to show the faces and experiences of real women, who experienced acts of violence and sexual harassment on a night out. To hold aggressors accountable. And empower women to stand up, stand strong, and say "No more".
This campaign was a finalist in The Drum Awards for Social Purpose 2022
No More.
South Yorkshire Police
The brief: To start a cultural wave against sexual harassment that will ripple nationwide.
Reports of harassment have increased by 7%. It's an endemic. It's ongoing. And it needs to stop.
With the help of women from South Yorkshire, from all backgrounds, we created 25 powerful statements that address the microaggressions and acts of violence that women face daily. From inappropriate touching to unsolicited nudes, these statements formed the core message of ‘No More’.
The bold approach to copy and art direction was intentional – designed to represent the defiance of women and communicate their assertion. That enough is enough. It’s not a question of ‘will you stop harassing us?’ or being apologetic in their demands.
